Bassmaster Classic
Bring Your A Game 🔥
The Bassmaster Classic isn’t just a fishing tournament — it’s a cultural moment for the outdoors world. Known as the “Super Bowl of Bass Fishing,” it brings together the top 50 anglers in the world to compete in a high-stakes, high-drama showdown on the water. Held in a major U.S. city each year, the event spans three days of live fishing coverage, weigh-ins in packed stadiums, and a buzzing outdoor expo that draws gearheads, families, media, and hardcore fans alike.
The experience blends sport, entertainment, and lifestyle. You’ll see new boats being launched, the latest rods and reels hitting shelves, and tens of thousands of fans lining up to meet their fishing heroes. With national broadcast coverage and a devoted social media following, the Bassmaster Classic offers unmatched visibility for brands aiming to connect with the outdoor community.
- Three days of elite competition with live leaderboards
- Electric arena weigh-ins with concert-like energy
- A massive outdoor expo featuring 200+ vendors, demos, and displays
- National ESPN+ and Fox Sports coverage
- A loyal fan base that lives and breathes the outdoors
Activate and Motivate 🎉
To stand out at the Bassmaster Classic, don’t just show up — show out. Create a fully immersive, high-impact brand experience that blends entertainment, utility, and shareability. Think of it as your pop-up home base for the weekend: a branded environment where fans stop, linger, and engage.
Anchor the space with a casting challenge that tests fan skill and updates scores on a live leaderboard. Add a pro tip station, where attendees can record a video asking a pro angler their biggest question — and then receive a personalized answer posted to your social feed. Run a limited-quantity gear drop each day with surprise giveaways to build hype and lines.
Lean into the content: set up a photo booth styled like a tournament winner’s stage, complete with faux check and trophy props. Install a digital fish scale that lets fans “weigh” themselves like pros (bonus if it prints a fun keepsake card). Wrap it all with a strong hashtag campaign and reward fans who share their experience.
- Casting accuracy contest with live scoring and daily prizes
- Angler Q&A content station for real-time social engagement
- Surprise gear drops and golden-ticket giveaways
- Photo booth with custom Bassmaster-themed props and backgrounds
- Digital "weigh-in" experience with branded takeaway cards
- On-site social media team fueling content across Instagram, TikTok, and X
- #BassmasterBuzz campaign with leaderboard for most viral fan posts
SHOW HOURS
Friday, March 21:
Media/B.A.S.S. Life & Nation Members Preview: 11 a.m. — Noon
General Public – Noon — 7 p.m.
Saturday, March 22: 10 a.m. — 6 p.m.
Sunday, March 23: 10 a.m. — 4 p.m.
Highlight Bags & Packs
Tier 2 - 20x30
3/18 - Arrive in Fort Worth
3/19 - Load-in/Build - 8:00a
3/20 - Merchandise - TBD
3/21 - Expo - 10:30a - 7pm
3/22 - Expo - 9:30a - 6pm
3/23 - Expo - 9:30a - 4pm - Load-out - 4pm - ?
3/24 - Depart Fort Worth
Tier 2 arriving by truck/trailer from Boulder warehouse on 3/18.
Display product arriving by truck/trailer from Austin warehouse 3/18.
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Best presentation of crossroads and pangas with the addition of inflatable bags.
Some folks wanted to see some of the new color ways in drinkware. (Overall minimal)
The Classic was a all bags and cargo show! Over all reaction was well received and folks we excited to be able to put hands on many items that are not easy to find in stores. People were excited to see the new Rachero backpacks and see the latest addition to the YETI line up. Adding fishing gear and tackle to the loadout boxes, buckets, and bags was a nice touch so people could see different ways to utilize the different products.
Having several ambassadors come through the booth helped draw in folks walking by and create more booth interactions.