Chase Chuck n Buck is a Net New Event for YETI. While lesser known than other Rodeo activations that YETI attends, this event is one of the most authentic and validating within the Rodeo community. The combination of chuckwagon racing and fenceless bull riding highlights the grit of both Rodeo and YETI as a brand, giving us the opportunity to stand out from other brands. The activation is a Smoker Op which will win us hearts, minds, and most importantly stomachs.
