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Comments/Concerns
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Overall Event Feedback
Better turnout and activation than in 2025. Event is heavily attended and being able to move amongst the ranch was pivotal to engagement. We serviced about 50 pieces of gear, everyone we interacted with was appreciative and stoked to see YETI. Food contribution to the bullriders was not very effective, the event is very disorganized and hard to plan for - but the interactions we were able to glean were solid.
