Crossfit Games

Working with Katie is exceptionally easy. She is extremely communicative and if there is a problem or logistics she is quick to jump on it. Load in/load out was not the easiest based off of our location but we were able to navigate that fairly easily with her. 

Albany was not a bad city to work in as well, it felt like a sleepy city so getting into and out of the venue was not that bad. 

Big shout out to Dave Gardner for taking some great photos of the event.

The cross-fit games 2025 went off with a big bang and clang of the plates in Albany New York. For the first time in CrossFit history the games were held in MVP Arena and the Albany Convention Center. Yeti showed up in proper form making it rain down product upon the volunteers, athletes, organizers and partners by sending over 100k in merch to those folks. Along with all that product for those select individuals Rogue had a booth selling Yeti drinkware and so did the CrossFit Games merch booth. 

We activated a Tier #2 kit in the 20’x20’ footprint onto the second floor of the Atrium in the MVP arena. We were on an exceptional piece of real estate nestled in a main egress into the stadium and it gave us the opportunity to have numerous interactions with attendees as they were heading into the venue. This year along with displaying product we brought out the Laser desk and laser to activate onsite laser engraving. Attendees, volunteers, coaches, judges, athletes and sponsors all came to the booth to custom engrave their bottles. We were running full custom cuts on the bottles but predominantly engraving names onto drinkware. 

We had a ton of interest in the broad range of Yeti bags and we had the whole line up on display at the booth. We had a ton of conversations introducing attendees to the crossroads, Cayo and ranchero line ups. 

It was exciting to be in the Arena rather than the vendor area since we were closer to the action and thus more connected to the event. We were really able to create a Yeti zone that was ours and ours alone. We had a fantastic crew that pushed to have positive interactions with each person that came to our booth and we felt well received by the whole event.