Dallas Safari Club
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The 2026 Dallas Safari Club Convention & Sporting Expo is a premier, three‑day international event focused on hunting, outdoor adventure, and wildlife conservation. It brings together sportsmen, conservationists, industry leaders, outfitters, and families from around the world. The convention serves as one of DSC’s largest annual fundraising engines, supporting global conservation, advocacy, and education initiatives.
YETI is heading to the 2026 DSC Convention because it’s basically a gathering of our people. The show brings together hunters, outfitters, global safari operators, and die‑hard outdoor enthusiasts—the exact audience that lives and breathes the kinds of products we build. Showing up gives us the chance to spend real time with the guides and outfitters who depend on tough, reliable gear in the field. These are the folks influencing what their clients use, and DSC gives us direct access to them. Plus, with exhibitor lounges, banquets, and hospitality areas, there are plenty of natural ways to weave YETI products into the experience and get them into the hands of the people who will put them to the hardest tests.
In short: it’s a high‑energy, high‑alignment environment where relationships grow, gear gets noticed, and YETI’s presence feels right at home.
YETI will execute a focused and disciplined activation at the 2026 Dallas Safari Club Convention & Sporting Expo—February 6–8 at the Georgia World Congress Center—using a 20x20 footprint and a Tier 2 mobile asset to establish a controlled, mission‑ready presence on the show floor. The objective is straightforward: reinforce brand heritage, deploy new hunting and fishing products with authority, and engage directly with the high‑value audience DSC attracts, including outfitters, guides, international operators, and dedicated outdoor personnel who align with DSC’s conservation‑driven mission.
The booth layout prioritizes operational efficiency—heritage displays positioned for immediate visual impact, new‑product walls placed forward for high‑traffic engagement. Throughout the event, YETI personnel will conduct structured product demonstrations, integrate with key DSC programming including banquets and the Big Draw Party, and strategically seed gear within hospitality and exhibitor environments to extend reach and reinforce field‑tested credibility. Staff roles are clearly defined to support partnership development, technical product briefings, and intelligence gathering through outfitter conversations and content capture. Success will be measured through outfitter engagements, wholesale inquiries, demo participation, content yield, and presence within DSC’s broader event touchpoints. In sum, YETI’s presence is designed to project capability, strengthen alliances, and demonstrate that its gear is built for the demands of those who operate in the toughest environments.
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Event went well. Andrew took meetings in the booth while we displayed and fielded questions about product. Lots of interest in international sales in Africa and South America.