The event is always a hit with the fishing world vendors. It is a great experience for partners and retailers to get hands on the product and connect with the folks that represent YETI. We had lots of international interest that are wanting to bring the brand into stores and outfitters. As well, many retailers and partners continue to show support and excitement for the brand regionally inside the United States.
The happy hour supporting Captains for clean water was a hit once again!
