Jackson Hole One Fly
Jackson Hole One Fly has been penciled on the calendar for years, yet has ever been executed by the events team. With an amplitude of friends, ambassadors, brand partners, and lodges in the greater Snake River Valley, it is with great pleasure that we have the opportinuity to activate there this year. Although the brand was built by frustration on the salty flats of the Texas Gulf Coast, every fisherman dreams of floating a blue ribbon trout fishery and the YETI brand and voice echos the same in the Idaho wilderness. The One Fly is an innovative tournament format that allows an angler to select on specific fly to use throughout the tournament to catch the most fish. You read that right, one fly. If you lose it, tie a bad knot, get snagged and break off - you are out of the tournament. Bringing the same level of commitment that the anglers have to their craft, the events team has the ability to spread advocacy and authenticity to an audience we hold so dearly.
We've got a PG-13 Smoker Op for this net new activation. We are going to be serving small apps to the anglers, guides, and attendees pre auction on Friday evening with the hours of activation roughly being 5:30 with a hard stop at 7:00 PM. YETI also provided each attendee a customized 10oz Rambler Wine Tumbler that will be placed at all of the tables for the seated dinner on Friday night. Saturday programming is light for the team as the anglers and competitors will be on the river. YETI will return to Snow King on Sunday for a more laissez-faire apps programming food service to begin around 5 and continue as long as the food is hot and the smoker is rolling. Additionally, YETI provided a second piece of drinkware for the sponsors, attendees, competitors and guides - R26 chug personalized with the event logo and thier specific names. The YETI events team will be on the hook for distribution of the R26s.
Let's bring some stoke and hopfully tight lines to the Snake River Valley this September!
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I think that our impact was huge. Major shout out to the participants for YETi team and our food service. I would not be shocked if we didn’t get asked to do food for the whole event next year.
it was amazing to have such lengthy talks with Jack Dennis about the overall impact the money makes on fish conservation.
Amazing presence and extremity apprecatice crowd! We did the apps for everyone before the main dinners and both nights were smooth, product was delicious and everyone raved about our efforts. 4