This was a great event for YETI to be at, I believe, due to the amount of the attendees that owned some product of the brands and support shown from them all. The mobile cooler repair activation this year allowed us to reach many people who did not know we were at the event and others who hadn't stopped yet. A couple people did mention that they did not know we were there just due to our booths location by the ice. Though, partnering with the ice company to provide contestants ice and supplying coolers with sodas and sparkling waters helped our foot traffic to the booth tremendously! Overall, the YETI brand was loved by both the parents and younger generation at this event.
