Spruce Meadows Horse Show
We will be activating at The Masters at the iconic Spruce Meadows. This is the 50th year that the event has taken place which is being honored by bumping the grand prize to $5,000,000 which is the largest purse for a single showjumping event ever. The top 50 riders in the world have been invited to compete, and we will be some of the first faces that will meet them at the welcome reception. As a net new event for YETI, we have worked with Spruce Meadows last year but never activated, we will bring our authentic experiential marketing experience to the riders and teams as we take part in their 50th anniversary event through the deployment of our YETI bar, with a happy hour and breakfast.
This will be a YETI bar activation with a happy hour on 9/3 and breakfast on 9/4. The happy hour will happen at the welcome reception for riders and teams; 20oz Stackables with a free will donation of $50 to a non-profit, participants will receive a cup and a margarita (alcoholic or non-alcoholic), which will be served as a batch drink from our silos. Once the Happy Hour is over, we will move the bar to the Athlete/Groom lounge which is located at the back of the stables for the morning breakfast activation. From 8:00-9:30AM we will be serving breakfast sandwiches, hot coffee and cold brew from our silos. The first 24 people who show up will receive custom Travel Mugs. Once we finish breakfast, we will have pretty much the whole day until free; after 6:00PM we can move the bar out and load out.
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