Western Hunt Expo

Western Hunt Expo is the largest consumer show in the western big game hunting community and a heritage event for YETI. With over 50,000 attendees making the annual pilgrimage to the Salt Palace of Salt Lake City UT, this consumer show not only validates YETI in the hunting community, it allows thousands of people to get their hands on YETI's newest product innovations. Held February 12-15, the event gives YETI exposure on a multitude of fronts: targeted product displays, partnerships with attending conservation organizations, and real-life interactions with our knowledgeable and personable events crew. The crowd at WHE is highly competent and experienced in technical big game hunting. While there are always some novices, the majority of booth interactions will be with folks who have extensive experience camping and hunting in the backcountry. These interactions and a product assortment catered to the audience will further cement YETI's reputation as a brand serious about hunting and conservation.