Western Hunt Expo


Western Hunt Expo is the largest consumer show in the western big game hunting community and a heritage event for YETI. With over 50,000 attendees making the annual pilgrimage to the Salt Palace of Salt Lake City UT, this consumer show not only validates YETI in the hunting community, it allows thousands of people to get their hands on YETI's newest product innovations. Held February 12-15, the event gives YETI exposure on a multitude of fronts: targeted product displays, partnerships with attending conservation organizations, and real-life interactions with our knowledgeable and personable events crew. The crowd at WHE is highly competent and experienced in technical big game hunting. While there are always some novices, the majority of booth interactions will be with folks who have extensive experience camping and hunting in the backcountry. These interactions and a product assortment catered to the audience will further cement YETI's reputation as a brand serious about hunting and conservation.
On a 20'x40' footprint we will deploy a T2 on one half of the booth space to display a curated product assortment. We will emphasize cargo, panga, food storage, and shaker bottles, and Roadies. The other half of the footprint will hold trailhead chairs that folks can use to take a break from walking the show. Allowing a space for people to rest and get comfortable will initiate valuable interactions and meaningful conversations.
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Both location wasn't ideal, we were tucked into a corner. Thursday and Sunday were slow. I think selling at this event next year could be a good move.
Another year of the Western Hunt Expo in Salt Lake City went off without a hitch! Hunters from all over the west gathered to see the latest and greatest from the hunting industry, apply for Utah's coveted tags, and raise money for mule deer. YETI brought in several ambassadors to meet with the product team to get feed back on some new products.