Western Hunting Expo & Conservation

We had a nice big space for our booth, which was sweet. The location was a little bit tucked away in a corner. It was a little hard to see until you were almost on top of us. We still had plenty of foot traffic. I think it may have allowed us to have better conversations and interactions than if we were totally overrun out in one of the more high traffic areas, but some more visibility from further away would have been sweet. 

The Western Hunting crowd showed up in force despite the winter weather that hammered the greater Salt Lake area. Folks were eager to see what new products YETI had released. The French Press, shot glasses, and cast iron had generated quite a bit of buzz and had people excited. Lots of great conversations and the community was excited to see YETI back at the Expo.