Wodapalooza HBCA
Wodapalooza SoCal is an emerging event for us in our Health and Fitness space. This is a two-stop tour, one being on Miami Beach, Florida and the other being on Huntington Beach, California. The significance of our presence at the SoCal stop is the density of ambassadors and friends of the brand in California, where we can have a much more meaningful and integrated activation in a community that is learning to see our name more consistently. Wodapalooza has established itself as the world's premier Functional Fitness Festival that includes workout competitions, races, and fan experience with over 2,500 competitors and 40+ brands. As a brand, YETI finds parallels to these athletes' determination and commitment to their sport, and we will use this opportunity to spread advocacy and authenticity to the spectators and competitors of our commitment to continue to provide this community with the necessary tools to excel in their passion.
This will be a layer activation, we will have a Tier 2 deployment, mobile laser engraver, and happy hour at this event. The Health and Fitness as a community is not as familiar with YETI as a brand as Fish or Hunt, product education and product awareness are priorities for Wodapalooza. We will cut as many cups as we can and get the people excited about that as well as a happy hour. With a Friday and Saturday schedule of 8:00am-9:00pm and a Sunday schedule of 8:00am-7:00pm we are looking at a full weekend. Let's crush it and get the Health and Fitness community pumped.
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Huntington Beach is its own animal but it is properly suited to host these kinds of events. The venue is well organized and access is not too bad as long as there is dedicated parking for the event. Egress with an asset in and out can be problematic though. I think allocating an extra day on the back end for breakdown is advisable for any event happening here.
Overall I would work with Elisa again and also Jeremy from Code-Four. They are both accommodating to any issues that arise.
The event interaction went well and I would say it would be better to staff four swift members so shifts can be taken at the booth. Social batteries get drained at this event.
Location of the booth was fantastic. Set up was a breeze. Take down was gnarly.
Happy hour went over well but next time I would start taking donations for the happy hour cups well before the timeline we had been outlined with-sell the cups all weekend and let them know the happy hour times rather than a strict selling time.
Is there ever too much protein? Never. Wodapolooza presented by TYR has gone bicoastal this year with the first ever TYR cup being hosted in Huntington Beach. The athletes and teams converged on the sand to lift heavy things and put them down repeatedly.
We activated a full Tier 2 build on the beach and teased numerous attendees with all of our beautiful product. We also teamed up with Noble Clay-an Atlanta based non-profit to facilitate a happy hour based off of donations.
The venue was massive with a vendor row which we were placed at the trophy position of. Code Four handled setting up the venue and placing thousands of sq feet of matting down. They were extremely helpful in any needs that we had. Set up went extremely smooth and the structure looked right at home on the beach.
Break down was challenging due to not being able to get the trailer into the event so we had to break down and then utilize a forklift to relocate the 'pallets' to the parking lot where we were then able to finalize load out. We worked 7 am to 1 am that day to get everything buttoned up and ready to rip back to Texas.
Overall booth interaction was positive. Most people were familiar with Yeti and would lead with telling us about every product they own and how stoked they are on them. Most people had not seen the crossroads or panga lines so we had a lot of lengthy show and tells about those items-which many interactions ended with "alright I would like to purchase this". We had to break numerous hearts telling folks that we were not actually selling the product and that we also were not selling any of the 'Wodopolooza engraved cups'. Another big hit were the espresso cups, I lost track of how many times folks would be walking by our booth and then see the 4oz cups and b-line straight for them and immediately exclaim how cute they were.
We were able to satisfy some folks with our happy hour programming and taking donations for the Noble Clay drinkware. Ben from Noble Clay was extremely grateful and was fantastic help through that process. We sold out of all the drinkware allocated for the donations.
Working with Code-Four and the event organizers (specifically Alex and Elisa) was fantastic. Both parties solved any issues and communicated extremely well.