World of Concrete
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FIRE me up. The Woooorld of Concrete came to Las Vegas and turned that city grey. Yeti's first year showing up at the biggest concrete convention in the world went off with a bang. Thousands of brands came out to grease the wheels and shake the hands of those who put on their boots with an aching back and a need to go build the world. As much as this event is a way for companies to showcase their products to the working man it is mostly a chance for companies to make deals happen with each other.
Our goal this year was to collect a stack of business cards as thick as a windmill slab and show companies what their logo could look like laser etched onto a Yeti 16oz Stackable. We ran a 'Happy Hour' two of the three days-giving out approximately 150 stackable cups with a Coors latte. The happy hour started at 3, people would start lining up at 2 and we would be out of cups by 3:15. From there we would begin laser etching the drinkware and either finishing up the etching in the morning or steer the attendee to come back the following morning to get their etching. We focused on putting folks' business logos on the cups to show them what that could like in the hopes of creating a corporate sales opportunity. This strategy worked extremely well! From small mom and pops concrete companies getting their JPEG Microsoft art logo refined and then etched to the multi-billion dollar corporations getting their highly refined graphic etched-everyone was stoked to see what is possible!
We had a team of the corporate sales folks on site for Day one working the crowd with the SC crew and this was amazing. We unfortunately lost that team to a different event for the remaining two days, so we (sc crew) did our best to shield prospective clients and collect cards and contact info.
Load in/Load out into the convention is remarkably inconvenient. Dealing with the Freeman's Union for the convention center causes quite a few headaches but we navigated it well.
Our booth location was not ideal however we still had a great attendance, and it felt like we drove visitation in our corner of the convention center. The happy hours were a massive hit, and we had lines around the block with people hoping to get their hands on a drinkware item.
I think next year some paint points to solve would be as follows-
Bigger and better booth/space
Dedicated corporate sales rep from Yeti in booth at all times
Cutting deals and orders on site
WOC implements a QR scan on all name badges and we could have all of the SC staffs badges route to Pete Milano or one of the corp sales folks
More drinkware for giveaway